LONDON COPYWRITER

COPY • STRATEGIC CONCEPTS

BRANDING • LUXURY RETAIL

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I’m a senior copywriter and luxury brand expert who helps companies speak their mind.

As Harrods' Head of Editorial for eight years, I've worked with practically every luxury brand in existence. And I've written the lot: interviews with Kylie and Zandra, features about fashion and skincare, and glossy brochures about wine and fragrance. Plus national ad campaigns, websites and swing tags for ostentatiously cute teddy bears. I devised strategic marketing promotions to express the store's brand values in the physical space, and dreamed up clever creative ideas to connect with luxury consumers in a changing retail world.

Today, I work with creative agencies and luxury brands to make a message resonate through defining who they are and what they say. Big names you’ll know, such as Shanghai Tang, Avon and De Beers. And smaller or emerging brands that want to make a bigger impact, from fine art galleries to luxury leisure centres.

Delve into the goods below. Or contact me today and let's talk shop.