August 2018

LONDON COPYWRITER

COPY • STRATEGIC CONCEPTS

BRANDING • LUXURY RETAIL

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Burger butler

AUGUST 2018


Mass brands have begun adopting high luxury culture as McDonald's introduces a lavish butler service in an upmarket London postcode outlet. Complete with white gloves, 'diamond'-studded cutlery and string quartet. And yes, you do need a reservation.


Read more here.