Friends of the Bargello brand positioning

I produced a positioning for the world’s most important museum of Italian Renaissance sculpture.

The not-for-profit organisation was set up to promote and protect the outstanding Renaissance collections of sculpture and art in the Museo Nazionale del Bargello, and wanted to create an identity that would bring the museum to a wider audience and drive donations.

I developed the positioning to tell the story of the building, the pieces it houses
and the research and visitor facilities on offer, crafting website copy dotted
with quotes from the artists whose work they house. See more here.