Harrods customer magazine

LONDON COPYWRITER

COPY • STRATEGIC CONCEPTS

BRANDING • LUXURY RETAIL

___________________________________________________________________________________________

Harrods ‘Omnia’ monthly cardholder magazine

For three years, I conceived and wrote the monthly Harrods customer magazine,
which reached a database of 80,000 store cardholders.


I planned each issue with the help of the marketing team, writing pieces to reflect store activity, new launches or seasonal focuses, including exclusive celebrity interviews with names such as Kylie Minogue, Jo Malone, Theo Fennell and Vivienne Westwood, as well as monthly features highlighting the store’s wide range of luxury brands – from fashion and jewellery to toys, beauty, sports and homewares.

Click on the images below to read more.