Istituto Marangoni

LONDON COPYWRITER

COPY • STRATEGIC CONCEPTS

BRANDING • LUXURY RETAIL

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Istituto Marangoni branding seminars 

I devised and delivered a luxury branding course to BA and MA students at a London fashion college.


The prestigious Istituto Marangoni fashion college wanted to recruit a series of industry experts to pass on their insider knowledge to fashion and marketing students.

I developed my own curriculum for a series of 2.5 hour seminars and workshops that covered all aspects of luxury branding practice. From developing an identity and positioning through to devising meaningful brand extensions and collaborations, we spent the year dissecting, examining and rebuilding luxury brands.