Experiential craftsmanship

MAY 2018

Co-founder and CEO of Positive Luxury, Diana Verde Nieto points out that unique and memorable experiences are beginning to be the norm for defining luxury brands in the real world – allowing consumers to feel integrated into a brand’s identity.

Great craftsmanship is a given: now it’s about building social responsibility into your operations, crafting bespoke pieces for total individuality and creating memorable face-to-face moments.

Read more here.