Bicester Village place naming

One of the country's leading shopping destinations, Bicester Village has 160 outlet shops selling designer clothing and luxury accessories.

With more than 160 designer stores, 11 car parks and numerous pepdestrianised areas, navigating Bicester Village can be a challenge. I was asked by the Marketing Director to devise a naming strategy that would segment the site into more manageable zones. I came up with four different themes and named over 40 different features.

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