July 2019

LONDON COPYWRITER

COPY • STRATEGIC CONCEPTS

BRANDING • LUXURY RETAIL

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Top heavy

JULY 2019


While the world talks about recycling and renewable energy, fashion designer Farrah Gray and jeweller Peter Marco have gone and created a diamond-embroidered jacket containing 460 carats of sparklers that takes luxury to a new level. 


Priced at US $10 million and launched in an upscale store in Beverly Hills, the handmade black python leather piece is aimed at “the opulent man or woman who yearns for quality, taste and extravagant, stunning works of art when rubbing shoulders with their elite colleagues” – according to the designers. You can’t help thinking that it is slightly out of step with the times we live in. 


In an era when super-luxury is embracing non-tangible things such as experience, authenticity and uninterrupted time, it does smack of an attention-grabbing press stunt. Still, the designers proclaim that a portion of the proceeds will be donated to charity.


Read more here.