March 2019

LONDON COPYWRITER

COPY • STRATEGIC CONCEPTS

BRANDING • LUXURY RETAIL

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Staying power

MARCH 2019


Budget hotel chain Travelodge is creating 3,000  new jobs by opening 100 new hotels by 2023 – and is targeting parents who want to return to work by offering flexible hours and school hour roles.


It's a clever ploy. At the moment, staff from the EU make up nearly a quarter of jobs in the hospitality sector. If EU worker numbers fall, the staffing gap could create problems.


It’s an interesting way to use Brexit as an opportunity – and create jobs for an overlooked section of the workforce. 


Read more here.